Project
Blackpool | Polycarbonate Glasses
Description:
Since January 2009 the Blackpool | Polycarbonate Glass scheme has provided town centre venues with safe, indestructible glasses, which display a social marketing message and unit information. These glasses were developed to reduce the harm caused by smashed glass and alcohol-related violence, and to support the ALTN8 (social marketing) campaign.
ALTN8 was spearheaded by NHS Blackpool, in partnership with Blackpool Council and Lancashire Police. This initiative is aimed at addressing alcohol misuse and promoting sensible consumption, by encouraging drinkers to:
- alternate drinks – soft drinks or water can reduce the damaging effects of alcohol
- alternate days – leaving 48 hours between drinking sessions allows the liver time to recover
- alternate lifestyle – find an alternative to alcohol to help you unwind
Polycarbonates are now extensively used, and have proved to be popular with venue managers and staff. Serious attempts to break them have failed and, more importantly, they have emerged as an effective tool in the campaign to encourage unit awareness. This initiative has also reduced 'glassing' incidents and has been adopted by the police, who have included their own safety messages on the glasses. Demand for the glasses has increased and they are now being featured prominently in the Modr8 campaign, an further initiative aimed at the home drinker.
Project status: Ongoing
Project type: Project
Project code: ICBP
